Welcome to WOCBEAUTY

WOCBEAUTY is an online beauty retailer for women of colour.  We curate the best makeup and skincare brands that embrace diversity. What does that mean to us, that means offering foundations and cosmetics in shades suitable for women with darker skin tones and skincare products that address concerns common amongst women with melanin-rich skin.

WOCBEAUTY was founded by Juliane Richards mother turned beauty entrepreneur, Juliane who like a dark-skinned black woman, knows firsthand the difficulties women of colour face when searching for beauty products. Our vision is to become a beauty retailer that represents and celebrates the beauty of women of colour. We hope to bring an actual WOCBEAUTY store to the Canadian Market place, but until then we hope to encourage selling and promoting on out online shelves