Imagine walking into a cosmetics store with racks of makeup, shelves of perfumes, aisles of every beauty product imaginable, Now Imagine All owned by a black business, all catering to women of colour.

Patrons will walk in the store and be able to browse a curated selection of products from up-and-coming and established brands at a variety of price points, all designed with darker skin tones in mind, imagine labels such as beautifek beauty, Preeminence, Black Girl Sunscreen Just to name a few. Designed to better serve and complement darker complexions, these products will range from high-quality foundation to blushes, eyeshadows, and various lipstick shades.

That is the goal of WOCBEAUTY.

WOCBEAUTY will be the “Sephora of Black Beauty Brands,” WOCBEAUTY aims to be Canada’s first beauty boutique store  — with a mission to provide perfect beauty products for women of colour.

WOCBEAUTY Boutique’s mission is to build the most knowledgeable and professional team of products, consultants in the beauty industry professionals that can identify skin types, understand the history of makeup and cater to the unique needs of Women of Colour and how to interact with this diverse clientele.

Help me grow our business WOCBEAUTY to be Canada’s first beauty boutique for women of colour located in all Canada’s top malls and street corners.